The Global Code

GlobalCodeThe Global Code: How a New Culture of Universal Values Is Reshaping Business and Marketing
By Dr. Clotaire Rapaille

For decades, Clotaire Rapaille’s work focused on how people’s relationships with the most important concepts in their lives love, health, and money, for instance are guided by subconscious cultural messages. But recently, he has uncovered a new phenomenon: a “global unconscious,” or core values and feelings that are consistent worldwide the result of our constant interconnectedness. He has also identified a new group who are paving the way for the future of decision-making: the Global Tribe. These individuals are fluent in the language of culture, untied to any notion of nationalism or ideology. They are defining the key values driving our new world economy, with profound implications for how companies market their products and services.

Rapaille takes us on a journey through China, Brazil, India, England and everywhere in between to discover the new standards for luxury, pleasure, technology and education. How can elite brands compete in a world of knockoffs? How can universities maintain their prestige when a cheap master’s degree or doctorate is only a click away? We must speak the language of the Global Tribe in order to succeed.

Building on seven years of research, Rapaille analyzes how this new mindset has taken hold in various regions, and how marketers and service providers can tailor their offerings and marketing accordingly. The Global Code is an invaluable glimpse at how our new multi-sphere world is affecting us all.

White Bread: A Social History of the Store-Bought Loaf

By Aaron Bobrow-Strain

How did white bread, once an icon of American progress, become “white trash”? In this lively history of bakers, dietary crusaders, and social reformers, Aaron Bobrow-Strain shows us that what we think about the humble, puffy loaf says a lot about who we are and what we want our society to look like.

White Bread teaches us that when Americans debate what one should eat, they are also wrestling with larger questions of race, class, immigration, and gender. As Bobrow-Strain traces the story of bread, from the first factory loaf to the latest gourmet “pain au levain, ” he shows how efforts to champion “good food” reflect dreams of a better society–even as they reinforce stark social hierarchies.

In the early twentieth century, the factory-baked loaf heralded a bright new future, a world away from the hot, dusty, “dirty” bakeries run by immigrants. Fortified with vitamins, this bread was considered the original “superfood” and even marketed as patriotic – while food reformers painted white bread as a symbol of all that was wrong with America.

The history of America’s one-hundred-year-long love-hate relationship with white bread reveals a lot about contemporary efforts to change the way we eat. Today, the alternative food movement favors foods deemed ethical and environmentally correct to eat, and fluffy industrial loaves are about as far from slow, local, and organic as you can get. Still, the beliefs of early twentieth-century food experts and diet gurus, that getting people to eat a certain food could restore the nation’s decaying physical, moral, and social fabric, will sound surprisingly familiar. Given that open disdain for “unhealthy” eaters and discrimination on the basis of eating habits grow increasingly acceptable, White Bread is a timely and important examination of what we talk about when we talk about food.

Spiritual Solutions

By Deepak Chopra

Life is full of challenges, both big and small. Spirituality is here to offer solutions.

Over the course of his career as physician, teacher, and bestselling author, Deepak Chopra has received thousands of questions from people facing every kind of challenge. They have asked how to lead more fulfilling lives, how to overcome relationship problems and personal obstacles. What’s the best way to deal with a passive-aggressive friend? Can a stagnant career be jump-started? In a world full of distractions and stress, how does one find time for meditation?
Hidden among all of these questions are answers waiting to be uncovered.

In this groundbreaking book, Chopra shows you how to expand your awareness, which is the key to the confusion and conflict we all face. “The secret is that the level of the problem is never the level of the solution,” he writes. By rising to the level of the solution in your own awareness, you can transform obstacles into opportunities. Chopra leads the reader to what he calls “the true self,” where peace, clarity, and wisdom serve as guides in times of crisis.

For Chopra, spirituality is primarily about consciousness, not about religious dogma or relying on the conventional notion of God. “There is no greater power for success and personal growth than your own awareness.” With practical insight, “Spiritual Solutions” provides the tools and strategies to enable you to meet life’s challenges from within and to experience a sense of genuine fulfillment and purpose.

 

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